UX Design for Technica Racewire

Technica Racewire is a team of Porsche motorsport wiring specialists that provides a wide range of services for automobiles. 

I provided visual and UX design consultation to the stakeholders and delivered a functioning mobile-first website that meets the needs of its users and online shopping business objectives. I project-managed the product's development cycle and business roadmap. 

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Key Task 1: Market Research

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I gathered and analyzed information about the target audience, competitors, and industry trends, in order to identify gaps in the market and areas where my design solution can stand out.

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Key Task 2: Information Architecture

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I organized the website's content and navigation structure to ensure users can easily find what they're looking for. I created intuitive navigation menus, as well as categorized content, and established clear pathways through the site.

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Key Task 3: Wireframing

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I created prototypes that capture stakeholder's requirements and provided a visual representation of the website layout and placement of design elements.

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Key Task 4: Visual & Interactive Design

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I designed the interactions and user flows within the website, and ensured the website's visual elements, such as colors, typography, images, and icons, align with the brand's identity and create a visually appealing user experience.