UX Design for Technica Racewire
Technica Racewire is a team of Porsche motorsport wiring specialists that provides a wide range of services for automobiles.
I provided visual and UX design consultation to the stakeholders and delivered a functioning mobile-first website that meets the needs of its users and online shopping business objectives. I project-managed the product's development cycle and business roadmap.
Key Task 1: Market Research
I gathered and analyzed information about the target audience, competitors, and industry trends, in order to identify gaps in the market and areas where my design solution can stand out.
Key Task 2: Information Architecture
I organized the website's content and navigation structure to ensure users can easily find what they're looking for. I created intuitive navigation menus, as well as categorized content, and established clear pathways through the site.
Key Task 3: Wireframing
I created prototypes that capture stakeholder's requirements and provided a visual representation of the website layout and placement of design elements.
Key Task 4: Visual & Interactive Design
I designed the interactions and user flows within the website, and ensured the website's visual elements, such as colors, typography, images, and icons, align with the brand's identity and create a visually appealing user experience.