top of page

UX Design for Great American Craft Spirit

Great American Craft Spirits is the first and only spirits, wine, and brew pavilion and monthly club dedicated solely to America's greatest small-batch craft distillers, brewers, and winemakers. As a freelance UX designer and Shopify e-commerce expert at Digital Moon, I created mobile-first custom web design with user-friendly features for GACS customers. 

Task 1: Discovery & Roadmap


During the stakeholder consultation session, I discussed with the stakeholder to understand current business needs and project objectives. I created a project roadmap with a timeline that aligned with the business objectives.

Task 2: User Journey & Site Map

After the initial consultation with the stakeholder, I created a new site map for the new Shopify site. The site map is planned according to the user's navigational experience of the site. I also project-managed the design and development work of the site based on the site map sections.

Task 3: Color Scheme & Theme Selection

I walked the stakeholder through the process of selecting a new color scheme and website theme based on my understanding and research of the GACS brand and products. 

Task 4: Prototype

With Figma design tool and Shopify website editor, I created multiple drafts of website prototypes and reviewed them with the stakeholder. I was responsible for researching and selecting the best Shopify apps that would meet the stakeholder's business needs. 

bottom of page