UX Design for Great American Craft Spirit
Great American Craft Spirits is the first and only spirits, wine, and brew pavilion and monthly club dedicated solely to America's greatest small-batch craft distillers, brewers, and winemakers. As a freelance UX designer and Shopify e-commerce expert at Digital Moon, I created mobile-first custom web design with user-friendly features for GACS customers.
Task 1: Discovery & Roadmap
During the stakeholder consultation session, I discussed with the stakeholder to understand current business needs and project objectives. I created a project roadmap with a timeline that aligned with the business objectives.
Task 2: User Journey & Site Map
After the initial consultation with the stakeholder, I created a new site map for the new Shopify site. The site map is planned according to the user's navigational experience of the site. I also project-managed the design and development work of the site based on the site map sections.
Task 3: Color Scheme & Theme Selection
I walked the stakeholder through the process of selecting a new color scheme and website theme based on my understanding and research of the GACS brand and products.
Task 4: Prototype
With Figma design tool and Shopify website editor, I created multiple drafts of website prototypes and reviewed them with the stakeholder. I was responsible for researching and selecting the best Shopify apps that would meet the stakeholder's business needs.